A soft plaything often becomes a youngster’s first pal, their very first resource of convenience and a quiet companion in daily life. Aurora World understands this unique role and has been creating soft toys that produce this link for over 40 years. Each product informs its own little story and comes with youngsters with numerous essential minutes.

Design with character

What collections Aurora World apart is its attention to information. Soft products, friendly faces and careful workmanship ensure that every soft plaything feels acquainted. Traditional, lively or contemporary, the layouts appeal to different generations while continuing to be classic. It is this mix that makes the brand so popular.

Memorable feelings

Aurora World symbolizes protection and emotional distance. Much of the soft playthings are not just provided as gifts, yet also maintained for many years. They stimulate memories of childhood, unique occasions or the people that gave them. In a quickly changing world, Aurora World produces products that offer a sense of resilience and evoke real emotions.