A soft plaything typically ends up being a youngster’s first good friend, their first source of comfort and a quiet friend in everyday life. Aurora World understands this unique duty and has actually been developing soft playthings that create this link for over 40 years. Each product tells its own little story and comes with youngsters through lots of vital minutes.

Design with individuality

What collections Aurora World brand apart is its attention to information. Soft materials, friendly faces and meticulous workmanship ensure that every soft toy feels familiar. Traditional, playful or modern, the designs appeal to various generations while staying ageless. It is this mix that makes the brand so popular.

Memorable feelings

Aurora World symbolizes protection and psychological nearness. Many of the soft toys are not only offered as gifts, yet also kept for years. They stimulate memories of childhood, special events or individuals who provided. In a quickly altering world, Aurora World produces products that offer a feeling of longevity and evoke real emotions.