Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June.

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The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall. The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater. Despite its monthly gain The Cooldown was Dynamic Sports the second-largest faller year-on-year among the top 50, losing 24% of its traffic compared to March last year.

Fox News saw the biggest slump at 14% with visits down to 249.9 million despite a busy news cycle in the US with national elections later this year. Instead fastest-growing was M Live (up 27% month-on-month), followed by CBS News (84 million, up 26%), Axios (up 21%), and technology specialist The Verge (up 17%). Newsweek continued a strong run of growth to retake its spot as the fastest-growing news website in the US in April, according to Press Gazette’s latest ranking. CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April. Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb.

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But the picture is rosier over a longer timespan, with three-quarters of the top 50 publishers seeing year-on-year growth in visits in August. The two top ten sites to see year-on-year traffic declines were Fox News (down 0.7%) and Mail Online, where visits dropped 7.2%. New top ten entrant Forbes was also the fastest-growing site in the group, seeing visits rise 48% compared with September 2023.